The second drive-through restaurant of KFC in Dongguan is opened in Yingfeng Shopping Mall, Tangxia Town recently. In the first 40 days of 2011, four KFC restaurants have been opened respectively in Nancheng District, Daojiao Town, Chang’an Town and Tangxia Town of Dongguan City, which is considered as a strong signal that KFC is accelerating to expand Dongguan market.
Currently, there are more than 50 KFC restaurants in Dongguan, accounting for over 10% market shares of KFC in Guangdong Province. The soaring construction of road systems, rapid development of tertiary industries, and continuously increasing number of vehicles in Dongguan all offer favorable conditions for KFC to develop drive-through restaurants in the city.
"We consider Dongguan as a key market for KFC in Guangdong Province and will accelerate our steps to open more restaurants here in 2011 when the number of newly-opened restaurants will set a historical record," said Cui Huanming, General Manager of Yum! Brands Inc., China Division, as Dongguan Daily reported on February 14, 2011.
Click to read the Chinese version 肯德基东莞布局提速 40天开4家店